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Television · Volume 2

The Tube Colour Sets, 1965–1972

Figure 1 — "Deluxe Heathkit '295' rectangular color TV ... $469.95!": the 25-inch set, built into a bookcase wall, in the 1967 catalogue, with quotations from Popular Science and Popular Electronics. The box …
Figure 1 — "Deluxe Heathkit '295' rectangular color TV ... $469.95!": the 25-inch set, built into a bookcase wall, in the 1967 catalogue, with quotations from Popular Science and Popular Electronics. The box at the foot of the page explains why the GR-25 had just become the GR-295. — Source: Heathkit 1967 catalogue, p. 8, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1967.pdf

Between late 1965 and 1972 Heath sold a family of vacuum-tube colour sets that were all descended from the GR-53A and all sold on the same promise: build it yourself, converge it yourself, and never pay for a service call. The line grew from one 21-inch set to three picture sizes, gained a wireless remote control, automatic fine tuning and a two-year picture-tube warranty, and was then overtaken by Heath’s own solid-state sets. Alongside it Heath sold the kit it called the world’s first transistor portable black-and-white television. This volume follows those sets from the 25-inch GR-25 to the clearance of the last tube chassis in 1972.

2.1 The GR-25: a 25-inch set on reservation

Schlumberger’s annual report for 1965 recorded a new rectangular 25-inch colour kit “in late fall”, with sales “limited by inability to purchase a larger number of color tubes” (Schlumberger annual reports). The shortage is visible in Heath’s own advertising. An early-1966 flyer headed the set “Your best 25-inch color TV buy!” and then, in a box, “25-inch color TV on reservation basis only! Demand continues to exceed our tube allocation.” Customers were told to send a separate order form marked “GR-25 Reservation Only”. Heath would assign each one a priority number and confirm before shipping (Heath flyer, early 1966, p. 4). The 21-inch GR-53A on the facing page was offered with “no reservation needed—immediate delivery”.

Heath made no picture tubes of its own, so every 25-inch set depended on an allocation from a tube maker whose other customers were the big set manufacturers. Its reports say only that it could not buy enough tubes. Which supplier was involved, and how long the reservation list became, is not recorded in the sources consulted.

Figure 2 — "Your best 25-inch color TV buy!" The GR-25 at $469.95 in an early-1966 flyer, with the reservation notice: "Demand continues to exceed our tube allocation." The drawings at the foot show the Magna…
Figure 2 — "Your best 25-inch color TV buy!" The GR-25 at $469.95 in an early-1966 flyer, with the reservation notice: "Demand continues to exceed our tube allocation." The drawings at the foot show the Magna-Shield, the vertical swing-out chassis, the separate control panel and the tilt-out convergence panel. — Source: Heath flyer, early 1966, p. 4, in the World Radio History file "Heathkit-1963-Supplement-80-33", https://www.worldradiohistory.com/Archive-Catalogs/Heathkit-Catalogs/Heathkit-1963-Supplement-80-33.pdf

The GR-25 cost $469.95 for the kit, which included the chassis, tubes, mask, UHF and VHF tuners and a 6 × 9-inch speaker, and weighed 131 pounds. It kept the GR-53A’s self-servicing and changed almost everything else:

Table 1 — The GR-25 cost $469.95 for the kit, which included the chassis, tubes, mask, UHF and VHF tuners and a 6 × 9-inch speaker, and weighed 131 pounds. It kept the GR-53A's self-servicing and changed almost everything else

FeatureGR-53A (1964)GR-25 (1965)
Picture tube21-inch round, 70°, about 265 sq in25-inch rectangular, 90°, about 295 sq in
Tubes and diodes26 tubes, 8 diodes27 tubes, 10 diodes
Picture supply24,000 V regulated25,000 V regulated
Degaussingmobile coilautomatic at every cold start, plus mobile coil
Magnetic shieldingnone listed”Magna-Shield” covering the whole tube
Geometrynone listeddynamic pincushion correction
Chassisone-piece metal supportvertical swing-out chassis
Convergence controlsconvergence boardtilt-out panel behind the speaker grille
Main controlson the chassisseparate universal control panel, mounted above, below or beside the tube
Aerial inputs300 Ω300 Ω balanced or 75 Ω coaxial

The separate control panel and the tilt-out convergence panel show what Heath expected its buyers to do. Most GR-25s were built into walls and home-made cabinets, so the controls had to be mountable wherever the owner wanted them, and the convergence controls had to be reachable from the front. As the catalogue put it, “no more reaching around the set, or mirrors to set up” (Heathkit 1966 catalogue, pp. 14–15).

Figure 3 — "NEW! Deluxe Heathkit 25-inch Color TV ... $469.95!": the GR-25 built into a panelled wall, with the walnut economy cabinet at $59.95 as the alternative.
Figure 3 — "NEW! Deluxe Heathkit 25-inch Color TV ... $469.95!": the GR-25 built into a panelled wall, with the walnut economy cabinet at $59.95 as the alternative. — Source: Heathkit 1966 catalogue, p. 14, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1966.pdf

2.1.1 What the magazines said

Two magazines built the 25-inch set for their May 1966 issues, and Heath quoted both in the 1967 catalogue. Hubert Luckett, executive editor of Popular Science, reassured nervous readers that building a colour set “is not as outrageously impractical as you might suppose”. He ranked the manual as the second most impressive thing about the kit, after the picture. John Drummond, technical editor of Popular Electronics, wrote that the magazine “simply had to know how well a 25 hours-to-build $469.95 color TV kit would stack up against the more expensive, well-advertised wired sets”, and concluded that the GR-25 “compares favorably with the best of them” (both as quoted in the Heathkit 1967 catalogue, p. 8). The two reviews were not read at source for this dive. The quotations are those Heath chose to print.

2.2 From inches to square inches

The 1967 catalogue renamed the GR-25. A box at the foot of the GR-295 page explained that “effective January 1, 1967, a new FTC ruling requires TV manufacturers to specify tube size in terms of viewable area”, and that “manufacturers can no longer relate model numbers to nominal picture tube size”. The GR-25 therefore became the GR-295, after its 295 square inches of picture. Heath added the dimensions: 20 inches horizontal, 15½ inches vertical and 23 inches diagonal (Heathkit 1967 catalogue, p. 9). The “25-inch” set had never shown a 25-inch picture. The rule was aimed at the whole industry’s habit of quoting the glass rather than the image.

For the next three years Heath’s model numbers were viewing areas. Two smaller sets joined the GR-295:

  • GR-180 (180 sq in). It first appears in the June 1967 flyer, already marked down from $379.95. By the 1968 catalogue it cost $359.95, with cabinets from $24.95 and a roll-around table cart.
  • GR-227 (227 sq in). It first appears in the 1968 catalogue at $419.95.

All three used the same built-in dot generator, automatic degaussing and factory-built tuners, i.f. strip and high-voltage supply. The 1968 catalogue again claimed that the remainder could be assembled in about 25 hours (Heathkit 1968 catalogue, pp. 4–9).

Figure 4 — The "295" at $479.95 in 1968, set into a wall with built-in shelving. The drawings at the foot, "Design your own custom installation", show recreation-room, bookshelf and kitchen-dining-room layout…
Figure 4 — The "295" at $479.95 in 1968, set into a wall with built-in shelving. The drawings at the foot, "Design your own custom installation", show recreation-room, bookshelf and kitchen-dining-room layouts. Custom installation was the normal way to finish a Heathkit set. — Source: Heathkit 1968 catalogue, p. 4, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1968.pdf
Figure 5 — "Deluxe Heathkit '227' Color TV ... $419.95!": the new middle-size set in 1968, shown in the Early American cabinet.
Figure 5 — "Deluxe Heathkit '227' Color TV ... $419.95!": the new middle-size set in 1968, shown in the Early American cabinet. — Source: Heathkit 1968 catalogue, p. 6, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1968.pdf
Figure 6 — The "180" at $359.95 in 1968, the smallest tube colour set, with three factory-assembled cabinets from $24.95 including a table-model cabinet on a cart.
Figure 6 — The "180" at $359.95 in 1968, the smallest tube colour set, with three factory-assembled cabinets from $24.95 including a table-model cabinet on a cart. — Source: Heathkit 1968 catalogue, p. 8, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1968.pdf

2.3 Remote control

Schlumberger’s report for 1968 records the addition of a wireless remote control (Schlumberger annual reports). The catalogues show it arriving in two steps.

  • Wired, 1968. The GRA-27 “color TV remote control” at $19.95 was a cable-type unit on an 18- or 20-foot flat cable, usable with the GR-25, GR-295, GR-180 and GR-227 (Heathkit 1968 catalogue, p. 7).
  • Wireless, 1969. The 1969 catalogue offered a wireless electronic remote in two versions: the GRA-295-6 for the GR-295 and GR-25, and the GRA-227-6 for the GR-227 and GR-180, each $69.95. It switched the set on and off and worked volume, VHF channel, colour and tint (Heathkit 1969 catalogue, pp. 7–11). The specification printed in 1971 shows how it worked. Each function had its own ultrasonic tone between 36 and 44 kHz (on-off and volume at 40 kHz, VHF channel at 38 kHz, colour and tint on the others), sent from a small beige hand-held transmitter (Heathkit 1971 catalogue, p. 10).

As with everything else on these sets, the remote was a separate kit that could be added at any time. The same catalogue cut the prices of all three sets (GR-295 $449.95, GR-227 $399.95, GR-180 $349.95) and extended the picture-tube warranty to two years.

Figure 7 — "Now only $449.95" with "new 2-year picture tube warranty & optional remote control": the GR-295 in 1969, with the new wireless remote (GRA-295-6) and the older cable-type unit (GRA-27) at the foot…
Figure 7 — "Now only $449.95" with "new 2-year picture tube warranty & optional remote control": the GR-295 in 1969, with the new wireless remote (GRA-295-6) and the older cable-type unit (GRA-27) at the foot of the page. — Source: Heathkit 1969 catalogue, p. 7, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1969.pdf
Figure 8 — The GR-227 page of 1968, with the new contemporary walnut cabinet and, at bottom right, the first Heathkit television remote control, a cable-connected unit at $19.95.
Figure 8 — The GR-227 page of 1968, with the new contemporary walnut cabinet and, at bottom right, the first Heathkit television remote control, a cable-connected unit at $19.95. — Source: Heathkit 1968 catalogue, p. 7, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1968.pdf

2.4 The GR-104: a transistor portable

The black-and-white line took a different direction. Schlumberger’s 1966 report mentions a 12-inch solid-state portable (Schlumberger annual reports). The 1967 catalogue, issued in the autumn of 1966, introduced it as the GR-104 under the headline “New! World’s first transistor portable black & white TV kit … plays anywhere”, at $119.95 with an expected shipping date of late October (Heathkit 1967 catalogue, p. 11).

It was a 12-inch (74 sq in) set with a 110-degree “shell-bond” tube that needed no separate safety glass, and a short 20 mm neck to reduce deflection power. The circuit had 36 transistors and 25 diodes, including what Heath called a “space-age integrated sound circuit” the size of a small transistor. That device contained 12 transistors, 12 diodes and 15 resistors, and the catalogue called it a first in a kit. It ran from 117 V a.c., a 12 V car or boat battery, or an optional rechargeable battery pack (GRA-104-1, $39.95). The tuners and coils came pre-built and aligned, and the builder wired two circuit boards: “from parts to portable programs in just 10 hours”.

The GR-104 outlasted every tube colour set. It went through A, B and C revisions: the GR-104A at $124.95 in 1971–72, the GR-104B at $129.95 in 1972, and the GR-104C at $149.95 in 1975, rising to $179.95 in 1978 (Heathkit catalogue 810/72; Christmas 1975, p. 21; Spring 1978, p. 11). It was last seen in the Christmas 1978 catalogue, twelve years after launch.

Figure 9 — "New! World's first transistor portable black & white TV kit ... plays anywhere": the GR-104 at $119.95 in the 1967 catalogue, with its integrated sound circuit, battery pack and swing-out chassis.…
Figure 9 — "New! World's first transistor portable black & white TV kit ... plays anywhere": the GR-104 at $119.95 in the 1967 catalogue, with its integrated sound circuit, battery pack and swing-out chassis. The lower half of the page carries the last appearance of the 23-inch GR-22A console. — Source: Heathkit 1967 catalogue, p. 11, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1967.pdf

2.5 Automatic fine tuning and the “681”

The last generation of Heath’s tube sets added automatic fine tuning (AFT). The Winter 1970 catalogue introduced three AFT models alongside the existing sets:

Table 2 — The last generation of Heath's tube sets added automatic fine tuning (AFT). The Winter 1970 catalogue introduced three AFT models alongside the existing sets

AFT modelPictureNon-AFT twin1971 prices (AFT / non-AFT)
GR-681295 sq in, 23-inchGR-295$469.95 / $419.95
GR-581227 sq inGR-227$399.95 / $359.95
GR-481180 sq inGR-180$329.95 / $299.95

The GR-681 had the largest feature list of any Heath tube set. It had an integrated-circuit AFT module, a new “brighter” bonded-face tube and retrace blanking, and an “MX” version with RCA’s Hi-Lite black-matrix tube for $10 more (GR-681MX and GR-295MX, 1971) (Heathkit catalogue, Winter 1970, pp. 2–5; Heathkit 1971 catalogue, pp. 6–8). The catalogue photograph of the new “681” showed a moon landing on its screen.

The same pages carried a new warning line, “New AC interlock provided”. David Nurse’s letter in Winter 1970 explained the lower prices: colour picture-tube manufacturers had made “substantial price reductions” on all tubes shipped after 1 January, and Heath was passing them on. The shortage of 1965 had become a surplus.

Figure 10 — "New improved Heathkit AFT '681' ... new lower prices": the GR-681 with automatic fine tuning at $469.95, and the GR-681MX with the matrix tube at $479.95, in Winter 1970. The simulated picture is …
Figure 10 — "New improved Heathkit AFT '681' ... new lower prices": the GR-681 with automatic fine tuning at $469.95, and the GR-681MX with the matrix tube at $479.95, in Winter 1970. The simulated picture is an astronaut on the Moon. — Source: Heathkit catalogue, Winter 1970, p. 3, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Heathkit-Catalogs/Heathkit-Winter-1970.pdf
Figure 11 — "Read what electronic experts say about Heathkit color TV": a page of quotations from Popular Electronics, Modern Hi-Fi & Stereo Guide, Radio-Electronics, Popular Science and others, beside David W…
Figure 11 — "Read what electronic experts say about Heathkit color TV": a page of quotations from Popular Electronics, Modern Hi-Fi & Stereo Guide, Radio-Electronics, Popular Science and others, beside David W. Nurse's president's letter announcing lower prices after the picture-tube makers cut theirs. — Source: Heathkit catalogue, Winter 1970, p. 2, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Heathkit-Catalogs/Heathkit-Winter-1970.pdf
Figure 12 — "Our largest screen tube-type color TVs ... now improved and at lower cost": the GR-681 at $469.95 and the GR-295 at $419.95 in 1971, with matrix-tube versions, the wireless remote and the Early Am…
Figure 12 — "Our largest screen tube-type color TVs ... now improved and at lower cost": the GR-681 at $469.95 and the GR-295 at $419.95 in 1971, with matrix-tube versions, the wireless remote and the Early American and Mediterranean cabinets. — Source: Heathkit 1971 catalogue, p. 6, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1971.pdf

2.6 Colour television as a correspondence course

The colour kits had a second market that barely appears in Heath’s own advertising: the correspondence schools. Heath’s 1971 catalogue carried a two-page insert from National Technical Schools of Los Angeles headed “Double your fun. Learn TV-radio while you build your Heathkit color set or black and white set.” A student could enrol in the NTS colour-TV servicing course and build a complete Heathkit GR-295 as the course’s practical work. The total was $795.00 on the longest payment plan, or $759.00 cash. The black-and-white course was built around the GR-104A at $389.00, or $345.00 cash (Heathkit 1971 catalogue, pp. 11–12). The January 1972 catalogue carried the same offer with the solid-state GR-371MX in place of the GR-295.

Figure 13 — "Double your fun. Learn TV-radio while you build your Heathkit color set or black and white set": the National Technical Schools enrolment insert in the 1971 catalogue, offering courses built aroun…
Figure 13 — "Double your fun. Learn TV-radio while you build your Heathkit color set or black and white set": the National Technical Schools enrolment insert in the 1971 catalogue, offering courses built around the GR-295 colour set and the GR-104A black-and-white portable. — Source: Heathkit 1971 catalogue, p. 11, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Allied-Catalogs/Heathkit-1971.pdf

Schlumberger’s reports show how much this mattered. By 1972 correspondence schools were buying colour kits in quantity. Heath counted the business separately as “contract sales”, and it made television the largest single contributor to the growth of 1974–76. Its loss in 1977–78 accounts for most of Heath’s revenue decline in those years (company history, volume 4). The GR-295 in a student’s living room was a Heathkit set with no Heathkit customer’s name attached to it, which is part of why the number of tube sets built cannot be estimated from the catalogues.

2.7 The end of the tube sets

Heath’s first solid-state colour sets arrived in 1971 (the next volume), and the tube line was cleared within two years. The January 1972 catalogue cut the GR-681 from $459.95 to $439.95. A 1972 flyer introduced one last tube set, the GR-200: a 295 sq in set with AFT at $399.95, called “the easiest color TV kit you can build” and pitched as a second set for the recreation room (Heathkit catalogue 800/40, 1972, p. 9). The 810/72 catalogue cleared the remaining tube chassis, the GR-295, GR-227 and GR-180, at $419.95, $299.95 and $259.95 (the page is reproduced in the GR-2000 overview). No tube colour set appears in the catalogues after 1972.

Figure 14 — "Super value Heathkit color TVs—new low prices!": the GR-200, the last new tube-type colour set, at $399.95 in 1972, alongside reduced prices on the 14-inch and 18-inch solid-state sets that were r…
Figure 14 — "Super value Heathkit color TVs—new low prices!": the GR-200, the last new tube-type colour set, at $399.95 in 1972, alongside reduced prices on the 14-inch and 18-inch solid-state sets that were replacing it. — Source: Heathkit catalogue 800/40, 1972, p. 9, World Radio History, https://www.worldradiohistory.com/Archive-Catalogs/Heathkit-Catalogs/Heathkit-1972-800-40.pdf

The prices tell the story of the era. A 21-inch round-screen set cost $399 in 1964. Eight years later the same money bought a 23-inch rectangular set with AFT and a two-year tube warranty. Heath’s kit was never the cheapest colour set on the market, but by 1972 a tube colour set was no longer a luxury.

Sources

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